Course Contents

PPC Training Module

• Introduction to Pay Per Click Marketing (PPC)
• Importance & Benefits of PPC
• PPC Campaign
• Yahoo Search Marketing (Overture)
• Google Ad word Account Structure

PPC Campaign

• Set-up PPC Campaign
• Google Adword Account Structure
• PPC campaign Navigation
• Use Multiple Account
• Use My Client Center (MCC)
• What is “Click-through-Rates” (CTRs)
• What is Impression?
• What is Conversion?
• What is “Cost/Conversion”?
• How to increase CTR & Conversion
• What is Tracking Code?

Keyword Research for PPC

• Introduction to Keyword Research
• Difference between SEO & PPC keywords
• Importance of target keywords
• Select Targeted/related Keywords
• Analyze Competitors keywords
• Keywords popularity & Search Volume
• PPC Keywords tools and resources

Create Ads for PPC Campaigns

• Create Effective Ads Adgroups and Titles
• Measurement of Title, Description URL
• Creative Ads for Better ROI
• Essentials of Effective ads

Bids Management in PPC

• Meaning of bidding
• Importance of bidding techniques
• Quality Score and its effects on Bids
• How to Increase ranking on Search?
• Bid for Ad position
• Bid Management
• User Define bids and Google Automatic Bids
• competitor’s Analysis for bidding

Landing Page for PPC

• Landing Page for PPC
• Importance of Landing Page
• Ads Versus Landing Page
• Optimization of landing pages
•  Increasing conversion rates
• Click-through-Rates
• Use ‘Calls to Action’
• Cost/Conversion

PPC Reporting

• Campaign Performance Reports
• Keywords Performance Reports
• Adgroup Performance Reports
• Ads Performance Reports

PPC Campaigns Tools

• Google Adword Tools
  • Keywords Spy
  • Google Adword Editor