Course Contents
PPC Training Module
- Introduction to Pay Per Click Marketing (PPC)

- Importance & Benefits of PPC
- PPC Campaign
- Yahoo Search Marketing (Overture)
- Google Ad word Account Structure
PPC Campaign
- Set-up PPC Campaign
- Google Adword Account Structure
- PPC campaign Navigation
- Use Multiple Account
- Use My Client Center (MCC)
- What is “Click-through-Rates” (CTRs)
- What is Impression?
- What is Conversion?
- What is “Cost/Conversion”?
- How to increase CTR & Conversion
- What is Tracking Code?
Keyword Research for PPC
- Introduction to Keyword Research
- Difference between SEO & PPC keywords
- Importance of target keywords
- Select Targeted/related Keywords
- Analyze Competitors keywords
- Keywords popularity & Search Volume
- PPC Keywords tools and resources
Create Ads for PPC Campaigns
- Create Effective Ads Adgroups and Titles
- Measurement of Title, Description URL
- Creative Ads for Better ROI
- Essentials of Effective ads
Bids Management in PPC
- Meaning of bidding
- Importance of bidding techniques
- Quality Score and its effects on Bids
- How to Increase ranking on Search?
- Bid for Ad position
- Bid Management
- User Define bids and Google Automatic Bids
- competitor’s Analysis for bidding
Landing Page for PPC
- Landing Page for PPC
- Importance of Landing Page
- Ads Versus Landing Page
- Optimization of landing pages
- Increasing conversion rates
- Click-through-Rates
- Use ‘Calls to Action’
- Cost/Conversion
PPC Reporting
- Campaign Performance Reports
- Keywords Performance Reports
- Adgroup Performance Reports
- Ads Performance Reports
PPC Campaigns Tools
- Google Adword Tools
- Keywords Spy
- Google Adword Editor
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